Angie's List Member Acquisition
Adirondack is the perfect template for self-starters and savvy entrepreneurs. Its minimal navigation and full header images provide a bold framework for your brand's vision.
Angie's List Member Acquisition Funnel
• Visual Design
• Art Direction
Being that Angie's List is an online paid service and also receives high traffic, the task of optimizing the landing page and join funnel is never "finished." Even the smallest adjustments can reap large rewards. I was given the opportunity to re-design these screens in late 2013, early 2014. Through a series of short A/B tests, the landing page was able to reap a 6% increase in memberships and the join funnel saw a 33% increase in conversions.