Angie's List Visual Overhaul
Adirondack is the perfect template for self-starters and savvy entrepreneurs. Its minimal navigation and full header images provide a bold framework for your brand's vision.
Angie's List Visual + UX Update
• Visual Design
• Wireframes & UX
• UI Design
• Art Direction
When I came on as Lead Product Designer for Angie's List, I was given the opportunity to completely refresh and reinvent the visual identity of the brand, starting with their core product - the website interface. The current look had not been updated in quite some time, so the timing couldn't have been better. Not a simple task, though, this re-think needed to account for every single visual representation of the large business. Everything from the main color scheme, fonts, UI, print materials, online ads, TV commercials (and so on and so forth) needed to be considered. I spent months creating the initial concepts, style guide, ui kit and art-directed other designers to carry the vision out in their respective departments. The website not only received a visual makeover, but also a full UX enhancement, as well as, the incorporation of new business initiatives, features & product offerings. As to be expected with a project of this scope, only certain aspects have been released to the public and some of those are displayed below.