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Brandfolder

Brandfolder Acquisition & Engagement


ROLE:

• Visual Design
• Branding
• Wireframes & UX
• UI Design
• Email Design
• Illustration

DETAILS:

As a target user of Brandfolder, I was quite intrigued by the idea of contributing my design skills to the cause. Brandfolder offers brands a better way to manage, store and share their digital assets. Unlike dropbox or google drive, the interface is visual and elegantly simple. As a designer, I can copy a color swatch, download a font or share a new logo in seconds. On top of that, it combines the file storage model with a brand's usage guidelines. Instead of cross-referencing with a PDF, anyone can access that information when viewing the asset. I came on board with the mission to help elevate the brand and internal product from it's startup roots to the bigger industry player they are becoming. I started that mission of by re-designing the external landing pages and  creating new engagement emails, before digging in to the product itself.  View Site >


 

A somewhat new concept in the digital asset management space, Brandfolder's landing page showcases quick summaries of it's unique features, testimonials, and links to view public Brandfolders of well-known brands. The overall brand personality conveys that while the product is robust enough to handle even the largest brands, it can also be a pleasure to use, a fun part of your workday even.

 

 

The Features page explains each feature in-depth without overwhelming the viewer. The easy-to-comprehend illustrations assist in getting the idea across, especially for those prone to "scan." We know who we are.

 

 

The pricing page is a source of on-going A/B tests. The color-coded plans help visitors to distinguish the differences and the uncluttered layout makes the plan offerings easy to digest.

 

 

The Brand Bites email was designed and created to give people a quick dose of the latest and greatest in their industry. The timestamp for each article allows them to budget their time and stay on top of their game with only minutes of reading, instead of hours. This weekly email launched at the start of 2015 and hasn't had an open rate under 20% to date. It has also seen click-through rates exceed 18%.

 

 

The Brand Matter email is a more in-depth exposé of the story behind an interesting brand. For the edition above, we interviewed the branding & UX brains behind the t-shirt empire, Threadless. This weekly email has also maintained open rates above 20%.