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BrightNest Desktop App

BrightNest Product Design


• Branding
• Wireframes & UX
• UI Design
• Email Design
• Illustration
• Icon Design
• Art Direction


Through personal data collection, BrightNest helps people tackle customized home tasks with easy-to-follow instructions, a personal schedule and helpful reminders. From basic maintenance to cleaning tricks and home decor ideas, BrightNest delivers everything a homeowner needs to shape up their home and simplify their life. As the only designer for over a year of BrightNest's initial launch, I was given the privilege and ownership to shape not only the product itself, but every design-related task throughout the business. It allowed me to take an extremely holistic approach in developing the refreshing personality you see both inside & out the current product. In summer of 2013, BrightNest was acquired by Angie's List, where I transitioned to Creative Director at BrightNest and could better utilize my design expertise at Angie's List. View Site >


BrightNest To-Dos break down your household tasks into easy, actionable steps, while the UI evokes a feeling of aspiration and motivation into it's members. Completion time and level of difficulty provides even more context into whether the task is right for you.



Store your favorite Posts & To-Dos for later or add to your schedule when you're ready to take action. I like to think of it as your home's "Greatest Hits" list. As a proud cat owner, I can't live without this To-Do from my personal Favorites list.



The BrightNest Home Quiz was born as the winner of an A/B test where we took our already successful sign-up process and converted into a pop-up quiz. While we were wary of the pop-up format, I believed that if we could build one that was actually beneficial, engaging & delightful, our visitors would bite. By simply clicking on icons that describe their home, the visitors are lastly asked to enter their basic info to get their customized results. It was a hit!



Did I mention BrightNest members like to answer questions? Once logged in, this question widget is used as a delivery mechanism to only serve up content that is relevant to you.



Access your Schedule, which is synced with the mobile app, to see what's on deck for the weekend or reschedule a previous task. Members can receive email reminders or push notifications when a task is scheduled for that day.